Since Apple launched the iPhone, in 2007, Motorola is in a bad shape. It probably wasn't because Apple launched their smartphone but people were getting bored by Motorola's products; a blogger said that they were
Repetitive and un innovative. (source)
In January 2008, lots of Moto executives quit their job to go work with Apple. Motorola suffered a lot from the economic crisis and they're now trying to get back on the market with aggressive and innovative products. Their last device is called Motorola Cliq and it features a new technology called MOTOBLUR which streams directly to your Cliq (or Dext in Europe) your web life.
The MOTOBLUR technology, just like HTC Hero's Sense User Interface aggregates and streams your social web life to your phone's screen. The picture, I guess is clear enough for you to understand what I'm trying to explain. Yet, MOTOBLUR is a little bit more evolved than Sense UI because it seems that you need to have a MOTOBLUR account. Actually, MOTOBLUR gathers all your contacts, messages and other social web activities in the same screen and universalized applications such as Universal Messages or Universal Contacts (Facebook, Gmail contacts in the same application).
The MOTOBLUR technology, just like HTC Hero's Sense User Interface aggregates and streams your social web life to your phone's screen. The picture, I guess is clear enough for you to understand what I'm trying to explain. Yet, MOTOBLUR is a little bit more evolved than Sense UI because it seems that you need to have a MOTOBLUR account. Actually, MOTOBLUR gathers all your contacts, messages and other social web activities in the same screen and universalized applications such as Universal Messages or Universal Contacts (Facebook, Gmail contacts in the same application).
Now, it's time to explain what are the modifications made to Android (the core OS of this technology) to make this work. There are two things you must distinguish: OS and User Interface. OS (Operating System) is the interface that links your hardware to your device and the (hardware) resources available to make it work. The user interface is the design of the OS. Now, Hero and Cliq have got the same OS (Android) but different UI's (MOTOBLUR and Sense). Still, Android proposes a default UI if you want a simple interface but it's got limited capacities.
One problem is the screen's size:
Integrating information from various messaging and social networking sources into a single interface is a great idea, but it is hard to pull off on a 3-inch screen. The MotoBlur concept would probably make a great application or browser plugin for desktops and laptops, or even notebooks, but it’s a lot of information to fit onto such a small display.
Now, let's talk about the Cliq (the hardware, guys) itself.
It has got the Hero's processor and when I write that, I mean it's probably going to be slow.
In summary, Motorola Cliq (Dext) has got innovative, smart social skills; it's probably going to boost Moto's sales depending on the Cliq's price. Stay tuned; I'll be there.
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