HP is, as you know, one of the most important leaders of the tech industry—since it’s a leader, it must be an important one. Now, they announced recently their desire to change the way we print stuff by unveiling HP ePrint which gives each printer a unique email address where you can send files to print. Wait, what?
You print by emailing a file to the unique HP printer’s mail address.
Now, Mashable’s take on the subject is interesting, why is HP doing that?
Beyond selling printers, HP needs to sell ink. With more and more types of documents getting digitized and smartphones replacing former functions of printers (think coupons and tickets), HP needs new ways to drive printer usage.
They have the right to try. But, really, how is this going to be useful? If there’s nobody, how can you retrieve the printed document? And, since it’s an email address, I can’t understand how it’s just not only a gain of time. Yeah, well, it works for surprises.
