A new search engine will be launched soon. Its name is Blekko and it wants to win. Or, maybe a little victory in one of the most competitive markets in Internet world: search.
The first thing you want to ask to Blekko’s CEO Rich Skrenta is: why? Why do you want to face Google? Well, his answer is quite simple.
So let’s just get this out of the way: there is no such thing as a Google killer. No company is going to play David to their Goliath and slay them with a well-aimed stone from a slingshot. Google is here to stay.
In my sense too, Google is here to stay. So, what is Blekko going to do? They’re going to focus on one category: categories.
With a technology called slashtags, on Blekko’s search, you can refine your search very easily: search for Apple /date and you’ll have the most recent Apple results; search for search Inception /twitter to get Twitter’s results, because Blekko is using Twitter’s API. Google can do similar search filtering yet, it’s a little bit more complicated.
Will they find success? We shall wait, and see.
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