RockMelt is a browser customization based on Chromium, the project behind Google Chrome. It has its own application. But do we really need a social browser?
Why did they create RockMelt?
With RockMelt, we’ve re-thought the user experience because a browser and should be about more than simply navigating Web pages. Today, the browser connects to your world. Why not build your world right into your browser?
Yes, indeed, this is a great idea. You should be able to do things you do on your browser much more efficiently. Sharing a link to Facebook and Twitter would be quicker with RockMelt. But do you really need it?
Are you really active on three different social networks? Do you tweet every two seconds and update your Facebook status every minute? If sharing a link, updating a status and upload a photo is what you do all day long, you might like RockMelt.
However, I think that RockMelt may find a path towards a mild success. The UI work is appreciable but putting too much options just blurs the simplicity of the browser. RockMelt will appeal to social media freaks but not to a regular Web surfer. And frankly, I’d rather have a minimalistic browsing experience than a rich—yet cluttered one.
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