The iPad was released as being—supposedly—a Kindle killer. Amazon needed to strike back. And they did, in their own way.
What? Does it look a lot like the old Kindle? Shouldn’t it be filled with incredible features such as a multitouch screen—colors, at least?
Well, this is not Amazon’s strategy.
First, the price. Well, 139$ is a lot less than 499$ right? Now, I’ll let Jeff Bezos, Amazon’s CEO continue.
For the vast majority of books, adding video and animation is not going to be helpful. It is distracting rather than enhancing. You are not going to improve Hemingway by adding video snippets.
Steve Jobs would probably say that he’s wrong, that, in the contrary, adding video snippets would help, but who knows?
PS. The best reading experience possible remains the book, people, don’t get excited.
