Nowadays, saying that location is the new social networks darling is similar to saying that Bob Dylan is the greatest songwriter ever or than, in summertime, people are happy.
Though Foursquare is rapidly gaining users, I never understood its long-time use nor its day-to-day use. How will is stay alive, why do people use it? They say businesses are beginning to exploit Foursquare’s capabilities—if you check-in several times, you’ll get a discount.
Will this service be perennial? I don’t know, I don’t expected it to until I read that Foursquare is building a recommendation engine. Which of course, you’ll tell me, is the next appropriated and logical step.
If, finally, they arrive to build a decent recommendation engine, users will see a solid interest in using Foursquare actively. It won’t be about odd discounts, mayorships or useless virtual prizes anymore, it will be real. That is why I think that their recommendation engine will be their cash-cow, it they use effectively.
