Twitter wants to simplify the way we tweet by shortening links that are tweeted themselves. Now, you know how they will use Tweet data to their Promoted Tweets program.
They will use an awesome new domain: t.co
In addition to a better user experience and increased safety, routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm—the way we determine if a Tweet is relevant and interesting to users. We are also looking to provide services that make use of this data, an example would be analytics within our eventual commercial accounts service.
But, TNW noticed that, now, 120 is the new 140 (as for character limit).
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